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SmartDealerUniversity instructors are the best in the business. Period.

Eric Mélon

Eric Mélon has spent the last 28 years working in the automotive industry, developing a world-class reputation for training thousands of successful sales and management personnel throughout the world. Eric joined First Dealer Resources, now IAS, in 2004 to direct their sales training initiatives and grow their dealer relations nationally, and now serves as President of Sales for their national operations. Prior to joining FDR, Eric served as a dealer development consultant for Chicago based Stuker & Associates, a premier, world-renowned sales training organization. While there, Eric was responsible for both national and international accounts as he trained management and sales personnel throughout the United States, Australia, Canada and Europe. Prior to working with Stuker & Associates, Eric enjoyed a successful career working in automotive retail, with extensive experience in sales, sales management, and upper management.

Mélon's style of training is passionate, powerful and uncompromising. His message is concise and direct and participants of his classes are challenged, pushed, provoked and entertained. Mélon's rewards for training come in the form of making a difference in people's lives. These rewards continue to flourish, as a large number of people trained by him over the years say that he has done more than make a difference - he has positively impacted their careers, literally changing their lives.

Mike Holliman

Mike Holliman has been with the IAS Oklahoma City office since 2015. In his role as National Trainer, Mr. Holliman focuses on Sales and Sales Management training.

Prior to working for IAS, Mr. Holliman spent over twenty four years in automotive retail and variable operations. His experience came from dealerships throughout the country in a variety of roles ranging from Sales Manager to F&I Producer and General Manager. Mr. Holliman holds a BA in Business Administration from Oklahoma State University. In addition, he boasts several certifications within the automotive industry including: NADA Dealer Academy graduate, General Motors Dealer Academy graduate, and Stengths Certified Trainer in Management.